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Karo's founder in TechBullion: design the company as the moat

In a TechBullion roundup on startup pivots, Karo's founder shares the turn that shaped the company, a decision made before a single line of code was written.

TechBullion1 June 2026
  • Operations

TechBullion gathered thirty founders on the pivots that changed their course. Karo's founder, Anik Devaughn, contributed the one that shaped Karo, and it was a decision about the company itself, not the product.

"The pivotal moment for Karo came before we wrote a single line of code," he writes, under the header design the company as the moat.

The idea is that the durable advantage is not a feature but the shape of the organization, an AI native company built to move and decide differently from the start. That is the bet Karo Commerce is built on.